Girl Dangerous
Creative Direction | Visual Identity | Graphic Apparel Design
Creative Direction | Visual Identity | Graphic Apparel Design
ROLE
Creative Direction
Campaign Visual Design
Graphic Apparel Design
Visual Identity
Packaging
Client
Girl Dangerous
Location
Los Angeles, CA
Year
2012-2025
THE STORY
Girl Dangerous called for creative direction that could balance expressive graphic design, cultural relevance, everyday wearability, and wholesale growth. I shaped the brand’s visual point of view across seasonal collections, product direction, campaign concepts, retail presentations, and digital execution, helping turn trend-aware ideas into graphics and apparel that connected with the customer. The result was a flexible creative system that supported partnerships with Anthropologie, Free People, Revolve, Shopbop, Whole Foods, and Boot Barn while keeping the brand recognizable, current, and commercially strong.
Girl Dangerous called for creative direction that could balance expressive graphic design, cultural relevance, everyday wearability, and wholesale growth. I shaped the brand’s visual point of view across seasonal collections, product direction, campaign concepts, retail presentations, and digital execution, helping turn trend-aware ideas into graphics and apparel that connected with the customer. The result was a flexible creative system that supported partnerships with Anthropologie, Free People, Revolve, Shopbop, Whole Foods, and Boot Barn while keeping the brand recognizable, current, and commercially strong.
