Girl Dangerous

Girl Dangerous called for creative direction that could balance expressive graphic design, cultural relevance, everyday wearability, and wholesale growth. I shaped the brand’s visual point of view across seasonal collections, product direction, campaign concepts, retail presentations, and digital execution, helping turn trend-aware ideas into graphics and apparel that connected with the customer. The result was a flexible creative system that supported partnerships with Free People, Anthropologie, Revolve, Shopbop, Whole Foods, and Boot Barn while keeping the brand recognizable, current, and commercially strong.