Noughts + Crosses
Campaign Visual Design | Visual Design
Campaign Visual Design | Visual Design
ROLE
Campaign Visual Design
Visual Identity
Client
BBC
Location
London, United Kingdom
Year
2020
THE STORY
The Noughts + Crosses campaign called for a visual identity that could turn a complex, politically charged story into bold, immediate campaign imagery. I developed a layered collage system built around symbolism, texture, character imagery, and world building details, translating the series’ inverted-world concept into a flexible visual language. The result was a campaign system that carried across OOH, print, digital, and promotional assets for a major international Peacock and BBC release.
The Noughts + Crosses campaign called for a visual identity that could turn a complex, politically charged story into bold, immediate campaign imagery. I developed a layered collage system built around symbolism, texture, character imagery, and world building details, translating the series’ inverted-world concept into a flexible visual language. The result was a campaign system that carried across OOH, print, digital, and promotional assets for a major international Peacock and BBC release.
