Noughts + Crosses

The Noughts + Crosses campaign called for a visual identity that could turn a complex, politically charged story into bold, immediate campaign imagery. I developed a layered collage system built around symbolism, texture, character imagery, and world building details, translating the series’ inverted-world concept into a flexible visual language. The result was a campaign system that carried across OOH, print, digital, and promotional assets for a major international Peacock and BBC release.